All hail the king

Americans conducted 11.8 billion core searches in July (up 2 percent vs. June) as Google Sites slightly extended its lead in core search market share - by 0.4 percentage points - according to the monthly comScore qSearch analysis of the US search marketplace (via MarketingCharts).

US Core Search Rankings

Google Sites led the US core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June:

Rounding out the top 5 were Yahoo Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).

Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by Yahoo Sites with 2.4 billion and Microsoft Sites with 1 billion:

Expanded Search Rankings

In the comScore July 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.9 billion searches, a 4 percent increase versus June.

Yahoo Sites ranked second with 2.5 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814 million.