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Google's advertising model has brought about a sea change, allowing marketers to advertise as many of their products as they wish at once, according to a Google exec, who also shed light on how brands are using Google services in creative ways, writes Ad Age.
"Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them," Google sales chief Time Armstrong said. Five years ago, he said, Hewlett Packard was running search campaigns on only two or three of its products, whereas now they're running thousands.

Moreover, brands are using Google products like Google Earth in engaging ways, Armstrong said. Saturn used Google Earth and Google Video to create an online ad application where customers "fly" around Google Earth, then through the doors of their local dealership and watch a video of the dealership's actual sales manager welcoming them.

"P&G, Coke, Pepsi - they see that as the future of product introduction. How do you take an experience that was linear and move it into something where you're able to introduce and experience it?" he said during a question-and-answer session at Bank of America's Technology Conference Thursday.