Google announced a new set of reporting features it is calling 'Enhanced Campaigns' that allows for a single-screen editing of bids across platforms and locations, giving a more easily organized way to segment targets (people walking by your store) by price. It is also providing more integrated reporting, allowing app downloads and other actions to be considered conversions.
- SearchEngineLand fleshes out the good and the bad of Google's new "Enhanced Campaigns." Interestingly, it finds a potential dark motive in the changes, as they have reduced the ability of advertiser to separate out mobile from non-mobile media. In general, mobile media has been harder to monetize at average CPM levels.
- SearchEngineWatch published a review of notable oddities of dealing with PPC campaigns on an international scale.
- Google bought an existing e-commerce partner.
- Pam Parker reports on Yahoo's new deal with Google to handle part of its contextual advertising inventory. AdMob will also be swapped in for a portion of the mobile inventory.
- It's probably not a sign of the apocalypse, but NPR is starting to advertise in traditional and online media. Perhaps if we all send them checks to reach their goal, they'll stop early.
- New data on where mobile media comes from shows thatmobile ad share gets pulled by various fads, including platform trends and the types of apps that are hot that month. Android ads have grown (although people pay less for them), and social media is losing out to music apps.
- Facebook is to offer a Lookalike targeting option, enabling people to reach viewers who are very much like their existing customers.