The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Google: Email Spam Declines as Filters Tighten


Online anthrax

According to an engineer at Google, the number of spam emails being sent has flattened and may be trending downward, reports Wired.

The statement comes from Google software engineer Brad Taylor. He says the number of spam messages being sent through the company's Gmail service has steadily decreased in the last year.

That, he says, may be a sign spammers realize Gmail's filters are so tight it's not even worth the effort.

Others observing the spam world say that while filters are becoming better at catching these emails, the number of spam messages sent continues to rise.

But smarter filters should mean the amount that gets through to users should remain relatively flat.

In mid-November, Google's Postini debuted "contextual email security."

By algorithmically gauging the quality of an email based on what it contains, the system can better encrypt or block it, as necessary. If the method proves successful, Google may unroll the offering into blogs, instant messages and wikis.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research