Incredifail...
Google has suddenly and without explanation dropped IncrediMail from its AdSense program, reports Reuters.
IncrediMail creates software allowing clients to customize emails and had been generating revenue by placing AdSense ads within those emails. Indeed, earnings from AdSense ads are reported to have contributed greatly to the company's revenue.
Neither Google nor IncrediMail has commented on the move. Google simply issued a statement confirming that it had disabled IncrediMail's AdSense account.
News of the decision caused IncrediMail's stock to lose over 40 percent of its value.