Google has launched a new product called Search Triggers that lets TV advertisers adjust their buys according to search trends. It is the first time Google has linked its search data to Google TV Ads.

Google gives the example of a business that sells grills.

"The summertime is when you generally run television advertising. But what if it’s a rainy weekend? … Search Triggers watches for real-time changes in the demand for terms you specify, such as “grills” or “charcoal.” When query volume spikes or declines, the Search Triggers tool automatically adjusts your daily budget up or down accordingly each day so that you’re delivering the right message with appropriate frequency at the right time."

Growing Convergence

Search Triggers is the latest example of the growing convergence between television and social media and, now, search.

Other examples include the USA Today Facebook Super Bowl Ad Meter - an app hosted on Facebook and USAToday.com that will allow viewers to vote on the big game’s ads, see how other people rank them and share favorites with Facebook trends.

GetGlue has partnered with DirecTV to provide an app that lets consumers check into the social media network via on-screen controls and additional integration for the iPhone and iPad.

Hulu also introduced similar functionality earlier this summer: that is, the ability to comment on a specific moment in time while watching any video on Hulu. Specifically, a user can instantly share those remarks along with the relevant video moment from the program on Facebook. Friends comment in response.