Check your ego at the door

Google announced today that the Google Content Network is open to third-party ad servers. This means Google partners may serve ads and track data across its network.

Certified third parties include:

- Ad servers DoubleClick (DFA) and Mediaplex

- Rich media agencies DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast

- Research firms Dynamic Logic, IAG Research, InsightExpress, and Factor TG

"We will be certifying more third-party partners in the future," Google wrote. Notably missing from the docket were ad rivals Yahoo and Microsoft.