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Google Approaches 70% Share of US Searches, Up 8% YOY

Google accounted for nearly 7 in 10 US searches conducted in the four weeks ended June 28, 2008 (and nearly 9 in 10 searches in the UK and Australia), Hitwise announced; Yahoo Search, MSN Search and Ask.com received 19.62 percent, 5.46 percent and 4.17 percent of US searches, respectively - via MarketingCharts.

The remaining 42 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.70 percent of US searches. Google's share was up 8 percent from June 2007's 63.92 percent:

hitwise-search-engine-market-share-us-june-2008.jpg

In the UK market, Google search properties (Google.co.uk and Google.com) accounted for 87 percent of all UK searches in June 2008 - a 10 percent increase compared with June 2007. Yahoo search properties accounted for 4.00 percent of UK searches in June 2008, a 2 percent increase compared with April 2008.

hitwise-search-engine-market-share-uk-june-2008.jpg

MSN search properties accounted for 3.72 percent and Ask search properties accounted for 3.07 percent of searches. MSN increased 2 percent compared with April 2008 and Ask increased 6 percent.

In the Australia market, Google search accounted for 88 percent of all searches in June 2008 - a 12 percent increase compared with June 2007. MSN search accounted for 7 percent and Yahoo search accounted for 4.00 percent of AU searches in June 2008:

hitwise-search-engine-market-share-australia-june-2008.jpg

Search engines remain the primary way for internet users to navigate to key industry categories; Google increased its proportion of traffic share in all tracked categories:

hitwise-search-engine-traffic-to-key-categories-us-june-2008.jpg

From June 2008 to June 2007, the Travel, News and Media, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories underwent double-digit increases in their share of traffic coming directly from search engines.

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