MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Google Admits to Using Facebook Data for AdWords


A Virgin Mobile ad featuring
a teen from Flickr landed the
company in hot water before

Google has admitted to accessing private data on Facebook users to augment AdWords, thereby breaking Facebook's terms of service, according to AllFacebook.

The slip-up occurred amidst Google's relationship with Facebook application developers. Google sells advertising to developers and allows app-creators to redirect info from user profiles through its AdSense network.

In a statement, Google claims it has since fixed the issue. The mishap has been positioned as a mere data glitch.

Facebook itself has met resistance in how best to connect its piles of reliable user data with advertisers.

Last week, it announced its Social Ads system that turns users into brand endorsers. But since the new ad program uses members to push brands without their written consent, it essentially breaks New York law in the process.

Related Topics

major players news
ad technologies & vendors
ad selling
biz buzz
ad buying & planning
signs of what's to come
people
ad targeting
agencies & ad departments

Search

VideoEgg
sponsor
E-Mail This Story email this story «
Related stories:
  • To Boost Profits, MySpace Ponders Commercial Potential of Members
  • Subscribe to MarketingVOX|News

    MARKETING JOBS