Quite a carrot
Google Ad Manager, which has been in beta since March, made its public debut today.
Ad Manager is a hosted ad serving and management service for small business publishers. It helps prepare inventory for sales, as well as scheduled ad executions, delivery and measurement. Anyone with an AdSense account may access it, and users may also integrate Ad Manager with AdSense campaigns to optimize unsold site inventory.
New features include:
- Support for 32 languages and international currencies.
- Ad network management. Most third-party ad networks are supported.
- Automatic macro insertion, whereby Ad Manager auto-detects and inserts macros from major third-party vendors.
- Previews of how a site will look before the ad campaign is executed.
- Date/time, geo-, bandwidth, browser, language, OS, domain and custom-targeting.
Ad Manager supports text, display and video formats. In addition to optional AdSense integration, Google also markets the service as a useful supplement to its DoubleClick Revenue Center.
In early August, Google debuted Insights for Search, another tool for marketers, following the separate launches of Trends for Websites and Google Ad Planner.