Here's to staying profitable --
er, knowledgable
This week Google launched Google Analytics Individual Qualification (IQ), a skills qualification program that gauges users' proficiency in Google Analytics.
The test costs $50 to take. Before attempting the Qualification, analysts are invited to take an online course, provided by Google at no cost, that covers web analytics techniques — including implementation, administration and general analysis on Google Analytics.
The search giant encouraged agencies and marketing orgs to perceive the course as a professional development opportunity for staff.
Information about the course and Google Analytics IQ are available at Google's Conversion University destination.
