Goodmail Systems just released CertifiedVideo, a system that enables companies and nonprofits to incorporate streaming video into the body of email messages (provided that they are opt-in).
CertifiedVideo was first announced in December, at which time Goodmail boasted a partner base that included AOL, Yahoo, Cox and Comcast.
AOL, which wed its allegiance to Goodmail in 2006, is the first email provider to implement CertifiedVideo. Premier senders also include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks.
According to Goodmail, most email providers prevent video from playing in non-CertifiedVideo messages for the sake of security. But marketing messages confirmed via Goodmail's opt-in system are both encrypted and safely playable from the body of emails.
