Realty Times: Realtor.com Changes Its Business Model
[T]he company is changing its business model from listings aggregator to marketing medium. And that's as it should be. […] Realtor.com's job is exposure, which it plans to provide through a continued relationship with AOL, and its relationships with Excite, the Wall Street Journal, Internet Broadcast Systems' television network sites in 39 local markets, and numerous real estate franchise and broker sites.
Realtor.com is turning into a internet marketing advisor for real estate agents, with a number of tools to help them improve their listings for maximum online impact.
