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Good Potential for B2B Webcast Marketing

eMarketer: Western Europe No Stranger to Webcasts

IDG surveyed 3,500 people and found that 60% have viewed a webcast for technical and product information, 70% viewed a webcast because they were interested in the topic being presented and over 50% watched one because they wanted to learn more about the particular technology being discussed.

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Good Potential for B2B Webcast Marketing

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