All that glitters isn't always...

GoldSpotMedia hopes to woo advertisers with tools it claims make mobile video ads more effective.

The company says its ad insertion technology is capable of delivering targeted ads in mobile TV. The dynamic ad insertion packages can be placed based on two factors:

• What is being watched
• What the advertiser has found works best

Advertisers are invited to explore GoldSpot's "Trial in a Box," which gives them the ability to test different ad formats and placements for highest ROI.

The company also offers interactive ads that prompt viewers to take action in exchange for a coupon or other incentive.