Adding languages to websites will become a trend among retailers and other companies that seek a global audience, writes InternetRetailer, citing a new survey from web globalization consultants Byte Level Research LLC. Most multinationals offer multilingual websites, but few offer enough content in enough languages, the survey found. Some 87 percent of respondents said Chinese is the most important language to add to a global website. Other top languages cited were Spanish for the U.S. market (34 percent) and for Latin America (23 percent), Arabic (23 percent), Russian (17 percent), and Korean (11 percent).