iMedia: GM Mediaworks’ Maureen Hummon

iMedia interviewed Maureen Hummon, a manager at GM Mediaworks, the in-house media buying coordination group for General motors. She didn't win the award for most enthused about online media.

iMediaConnection: Can your company point to evidence that suggests online advertising and marketing are contributing positively to branding metrics?

Hummon: Our sophisticated back-end solutions measure across multiple metrics to monitor campaign success on numerous levels.

Sounding perhaps like a hounded media executive, Hummon indicated that there was some frustration with net marketers harping on what percentage of media spending they (don't) get.