iMedia: Are You Ready for Gmail?

Dave Chase looks at what marketers will have to do to adapt to the Gmail effect: a series of counter moves made by popular free email companies such as Yahoo and Microsoft that are collectively making it harder for publishers and advertisers to deliver their email messages to subscribers. First among the problems the fact that Gmail prevents email readers from seeing html graphics, until they click a special link for that purpose. There isn't even a setting that would allow for the regular viewing of graphic files.