ClickZ: Do You Gmail?
ClickZ's Al Diguido considers Google's Gmail service to be a burr under his saddle. It rasps his sensibilities that email marketers could have their communications displayed next to contextual search listings that could include competitors. Among the possibilities he considers is stopping delivery to customers who have Gmail addresses, although he suggests testing emails first to determine if there's an adjacency problem first.
Other commentators have complained about Gmail's sometimes odd manner of interpreting HTML messages. Gmail forces users to default to a no-images display when first viewing messages. They must click to see pictures. For some HTML publications, the MarketingVOX Daily among them, clicking on that picture link inexplicably calls up the domain's homepage, an event most readers incorrectly assume is deliberate on the part of the emailer.
