General Motors is promoting "Women in the Driver's Seat," a new spot on the GM.com website, AdJab points out. Through the website, GM is trying to address the concerns of women, whose car-buying priorities often diverge from men's - regarding such issues as safety, for example. The GM site is also running a contest with online shopping prizes, a grand prize of $10,000 toward a GM car, and a day of high-performance driving at the Bondurant School.