Internet Retailer: GM goes the outsource route for dealers’ web sites
Internet sales leads might be up 250 percent for GM dealers, but now they're going to cost a bit more now. General Motors is outsourcing dealer website development to The Cobalt Group, which already handled 3,000 dealer sites. The new program, called PowerShift, will replace the DealerLink program that GM paid for previously. Dealers will be asked to pay between $300 and $1,100 per month, with the high-end service helping dealers exploit online advertising opportunities.
