Michelle and Gia

AOL has forged a partnership with GM's GMC line to launch three original series on its Living Channel, each of which will feature GMC vehicles within program content, pre-roll ads and static banners, reports AdWeek.

The vehicles will be integrated within 128 branded "trade secrets" videos, according to AdAge. For example, if the show is about redesigning a kitchen, said Kathy Kayse, EVP-sales at AOL Media Networks, the tips could be about how to pick out the right appliance.

GMC will have its vehicles integrated into the tips, which will be offered every two weeks to complement the programming. The shows will also be available in condensed form via audio podcast and on mobile phones.

The three series are Cooking With Tyler Florence, featuring the celebrity chef and author preparing specialty meals; Home Entertaining With Michele and Gia, starring two personalities from the Fine Living network dispensing party-planning advice; and Home Improvement With Eric Stromer, featuring the author and HGTV host providing tips on home repairs.