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Glamour Airs Short Films Online

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Glamour is launching a series of short films that will debut on Glamour.com, reports MediaWeek (via MediaBuyerPlanner). Embedded in the five films, which are based on stories submitted by readers, are series sponsors, including Mercury, Elizabeth Arden, Nokia and Bebe. The 5-15-minute movies will be available for one month. Sponsors have also committed pages in Glamour through 2005. Mercury will run an ad in the title's January issue (which carries 43 pages). And, as part of the program, 200,000 Reel Moments DVDs will be polybagged with subscriber copies.

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