Glam: tailored to
beautiful people
Primarily femme-focused network Glam Media has launched GlamX, a vertical ad exchange for display and video ad targeting and optimization.
GlamX is tailored to publishers, advertisers, agencies and other ad networks. Glam, whose network reportedly spans 64 million unique visitors per month, positioned its new offering as the "first vertical display advertising marketplace" that weds advertisers to publishers.
Earlier this year Glam secured $84.6 million in a series D round of financing. It went live in the UK last month and plans to aggressively pursue other countries in the next two years.
