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Glam Grows Ad Base, Inks Content Deal with Hearst


A peak at GlamSpace,
Glam's social site

Glam Media, having more than doubled its ad base in only six months, inked a syndication deal this week with Hearst Magazines Digital Media.

Glam Media will distribute content online from Hearst's fashion and lifestyle magazines geared toward women - which include Marie Claire, Cosmo, and O, The Oprah Magazine - and it also scored $18.5 million in third-round funding from Hearst, writes ClickZ.Contributed content will include not only print articles but also podcasts, blogs and other higher-engagement media, according to Samir Arora, chairman and founder of Glam Media, which already had a previous deal with Cosmo.

Glam Media had 3.8 million unique visitors in November, up from 1.4 million unique visitors in June 2006, according to comScore Networks. It also has 200 network affiliates (including blogs) that make up about 40 percent of its traffic. Glam also added a social-network site called GlamSpace, which has drawn around half a million registered users.

CPM rates on the Glam network are $20-$30 for non-rich media, up to $50 for more engaged placements, and up to $125 for "high engagement" placements in e-mail and other channels. It also offers sponsored content.

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