Glam ambushes Germany
at Berlin Fashion Week
Glam Media allied itself to Burda Cross Media, signifying its foray into Germany.
In addition to the Burda liaison, Glam shall acquire assets, technology and employees from Codex Media of Munich. The news broke at Berlin Fashion Week and went on the wire today.
"Germany is one of the most advanced advertising markets in the world," said chairman and CEO Samir Arora of Glam. "Glam is committed to … help German brand advertisers reach the focused women audience.”
Julia Knoll of LesMads.de, initially developed by Burda Research & Development, shall become the editor of de.glam.com, which will feature content from LesMads.de, Burdastyle.com, Lexusbabe.de and other Burda partner sites.
The fast-growing femme-focused ad network went live in the UK last month through its acquisition of Monetise — at which point it announced plans to take on the rest of Europe, India and China before 2010.
Burda Cross Media leads the People & Style sector in Germany with 35 percent market share. It serves 66 million page impressions per month, Glam claims (via IVW, May 2008). It is also a subsidiary of Hubert Burda Media, whose own strategic alliances may help Glam accomplish its world domination goals. (Another Hubert Burda subsidiary, Burda Druck, formed a recent alliance with Hindustan Times Media, marking its entry into India's print industry.)
Codex Media — whose assets, technology and employees Glam plans to pillage — is also a network of online publishers. Founder Katja Dalöfer of Codex become director of sales for Glam, serving under just-appointed Managing Director Ralf Hirt, formerly a senior exec at DoubleClick.
News of Glam's German debut arrives on the tailcoats of iVillage's competitive liaison with BlogHer.