Glam Media has signed on as the exclusive ad seller for entertainment site Premiere.com.

The deal between gives Glam access to the publication's site, which is now the sole brand presence after Hachette Filipacchi folded the print version almost a year ago.

Premiere will also syndicate content to Glam's recently launched entertainment news site, adding to other material from TV Guide and other providers.

The partnership will significantly expand the reach of Glam's already sizable ad sales department. The company sells ads on 450 individual sites, and in 2007, it launched an entertainment channel.