OpenAd.net, an online market where creatives can buy and sell design ideas, is currently entertaining a major overseas account: Procter & Gamble, the parent company of Gillette.

The Slovenian OpenAd boasts 9,000 creatives, up from approximately 2,000 in February. And while it has long serviced European clients, quiet tests by familiar brands, of which P&G is merely one, may invite more Stateside practice, according to Advertising Age.

At least that's how the company's ambitions are playing out. OpenAd, which calls itself "the world's biggest creative department," has plans to establish a New York office, a West Coast office and a third in an undisclosed location, all in the near future.

Expecting territorial defense of traditional methods by Madison Avenue, OpenAd Co-Founder Katarina Skoberne stated, "In an ideal world, agencies will use OpenAd on behalf of clients."

Advertising Age points out that the format does not assist in account management, strategic guidance, or campaign execution - all good reason to encourage agencies to rest easy.