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Gibson Partners with Guitar Hero III: Branded Content at Its Best


Behold: Les Paul

Activison has signed an exclusive deal with Gibson to feature the manufacturer's guitars in the latest iteration of the Guitar Hero game, reports Next-Gen.

In Guitar Hero III: Legends of Rock, over 20 of Gibson's premium brands in 80 finishes will be featured in the game. Additionally, the game will come packaged with a wireless controller based on Gibson's Les Paul guitar.

Slated for a fall release, the game will launch on the Sony PS3 and PS3, the Xbox 360 and the Wii. Gibson has partnered with all previous installments of the franchise.

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