Leonard is also a chick magnet

A giant 2.5 meter Lego man mysteriously washed up on the Dutch resort of Zandvoort, joining the ranks of such publicity stunts as 1984's giant Swatch in Frankfurt and the life-size Lego crane that hit Chile last year.

In a digital twist, the mysterious castaway has his own site at EgoLeonard.nl, which invites users to become his friend and sheds light on his motives.

The plastic invader, dubbed Ego Leonard, came wearing a shirt bearing the words, "NO REAL THAN YOU ARE." On his website, it explains that Leonard comes from a virtual world inundated with "fortune-hunters and people drunk with power." Given the bad apples, Leonard has decided to learn about the real world.

With such a message, it's hard to determine just who is behind Leonard. Is it a commentary on the Wild West that is the web? Perhaps a rogue Lego account planner trying to put a philosophy degree to use?

Leonard first appeared at the Dance Valley Festival, an MTV-sponsored music event held in July. View a video of his beach landing here.