Media Guardian: MMS: Much More Spam

Multimedia Messaging (MMS) is predicted to really take off in Europe during 2003 (my money is on 2004, given how expensive it currently is). This article looks at the threat that spam posses to this enhanced medium.

Spam will be a real problem, as it has been in for iMode users in Japan. Carriers have to get on top of this or risk seriously damaging the long term potential of wireless as a marketing medium, and believe me the potential is real. In the UK there have already been numerous examples of successful wireless marketing campaigns, ranging from the promotion of beer to chocolate to beauty products. Wireless marketing can work wonders; you just have to do it right, and with the positive involvement of users.