Martha Stewart and Comcast have partnered for a video-on-demand venture, reports Variety.
The partnership will have Stewart providing seasonal programming to Comcast's VOD channels.
Comcast is among the biggest backers of video-on-demand and Stewart's brand is a major pick-up for them.
Material aired on the Martha Stewart on Demand service will be available for later retrieval at any time. Stewart will produce original content for VOD but will also re-purpose some of that for use on MarthaStewart.com.
In mid-September, Martha Stewart also announced wikis would be playing a major role in her brand's online efforts.
