As technology moves faster, so does the culture. As a result, new "generations" are created more frequently. The latest to be formed in the wake of Gen Y is Generation We, according to CNET.

Generation Me - those are connected teens with their own cell phone language - but Generation We is the newest group, a term coined by Iconoculture. Defined as those below the age of 11, members of Generation We are communicating with each other much faster than previous generations, thanks to technologies, like broadband, that are becoming standard in households.

With the increased social aspects of on-demand everything, We's typically Gen X parents are embracing technology as a parenting tool, looking up a question on Wikipedia, then allotting 20 minutes to watch a TiVO'd program, for instance. And thanks to sites like MTV's The N, 8-year olds are talking online, removing the constraints of geography earlier from this generation.

"Media has moved yet again and managed to reinvent itself in the family–from the hearth to the boob tube to education station to interactive experiential mode," said Iconoculture strategist Nancy Robinson. "It's not about being anaesthetized, it's about being engaged."