iMediaConnection: Marketing to Multiple Media at a Time

Jim Meskauskas writes on iMedia Spotlight about the growing level of multitasking among Gen Y and how it is now commonplace for many is that demographic segment to be watching TV, using the Internet, gaming and listening to music all at the same time. This behavioral shift is a wake up call for marketers and dictates a far broader, multifaceted approach to developing media programs effective in reaching this segment.