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Gen Y Reads More Print, Not Less, than Older Counterparts

Print on paper still
gets you places

Despite worries that tech-savvy Gen Yers are ditching print media for digital, research house McPheters & Co. finds that 19-34 year-olds are actually reading more consumer magazines than older consumers, reports MediaPost.

After reporting the results, McPheters assumed they were skewed due to a low sample. To ensure accuracy, the group checked a similar study conducted last year by across 8,400 pollsters. It confirmed that "adults in the 19-24 and 25-34 age groups reported that they read a larger number of both different magazine titles and specific magazine issues than their older counterparts," said company partner John McPheters of McPheters & Co.

"This evidence speaks directly to the growing concern that younger audiences are abandoning the hard-copy magazines for the Internet and other forms of media. It simply has not happened," he added.

MarketingCharts offers more data from the survey, including tables.


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