GE Hybrid Locomotive

GE on Feb. 5 kicks off the second phase of its "Ecomagination" campaign, designed to show its commitment to the environment, writes BtoB.

Developed by BBDO New York, a teaser ad for the campaign broke during an NFL playoff game earlier this month. Ultimately, the campaign will include four TV spots, print, online and outdoor, and it will run in the U.S., Europe and Asia.

"This is round two of the creative and is all about GE's commitment to improving the environment through our products and services," Judy Hu, GE global executive director of advertising and branding, is quoted as saying.

The first phase of "Ecomagination" was launched in May 2005.