The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Gays More Susceptible to Online Ads

Gay.com: Survey: Gays use Web more for news, travel

Gays are more affected by online advertising, according to a new Harris Interactive study. Gays are more likely to use gay-specific sites for travel reservations and about two and half times more likely to access political news online. Gays appear to be much more brand loyal and tend to gravitate to sites that explicitly address their gayness.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research