Sony entered into agreement with Gawker Media to sponsor a new blog on software, according to Adrants. Gawker has been releasing new blogs - it already runs sites like Gizmodo, Gawker and Wonkette - upon the securing of an anchor advertiser, much like is traditionally done in vertical print publications. The new site, named Lifehacker, will be written by Gina Trapani, a blogger best known for her Scribbling.net. Gawker Media also launched Gridskipper, a travel blog anchored by advertiser Cheaptickets.