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Gator Targets Search Engine Market

cnet: Search engines get "Gatored"

Ummh. I'm not exactly sure what to make of this. First off this is a story about a Gator product called "Search Scout" that as far as I can see doesn't actually exist.

Secondly Gator won't comment on the story, and thirdly this "new" product is actually an old Gator practice that has been running for at least 6 months.

The article states:

Search Scout, launched in December, triggers a pop-under window when Gator members search on a site such as Google and Yahoo. The window lists search results tied to keywords purchased through competing search services.

To quote myself from July 2002:

Google to sue Gator

OK I've just made that up - but it has got to happen soon. I just had the misfortune of using a computer infected with Gator's advertising system. I typed in my search term to Google, and up popped a Lycos page delivering the related results. If that is not blatant traffic theft I don't know what is?

Isn't that the same? Or am I missing something?

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