Skin-care brand Garnier will be subtly incorporated into four original webisodes to appear on Lime.com, reports MediaWeek.
Lime will host the series of shows on its Lime.com/tv broadband-friendly site beginning April 9. The shows will deal with skin care in general but Garnier's products will be used within the episodes. The company will also run pre-roll ads with each 3-5-minute show.
Lime.com VP Christine Engelbrechtsen says she expects more deals like this in the future as marketers look to break through the ad clutter. After they air on Lime.com, the shows will be repurposed on other web video outlets.
