iMediaConnection: Advergaming Equals Attention

A good overview piece on the gaming industry and how it is moving into the advergaming space. Always perceived to be a "younger" form of communication, a campaign by Chrysler challenges that assumption showing the following results:

• The average age of a player was 45, and 42% of users were

  women

• Average game play was 7.6 minutes
• 32% of players spent 10 to 20 minutes playing
• Viral e-mails sent to a friend had open rates of 66%, far

  exceeding the industry average of 39.4% for typical acquisition

  e-mails

• 15% of game players requested vehicle brochures vs. viewers

  of the Website, which has a 0.7% brochure request rate.