Ferrell with shark

Will Ferrell's video site FunnyorDie.com has kicked off a contest to promote the Funny or Die Comedy Tour.

Ferrell will be giving away a faux hammerhead shark to the college with the highest percentage of students who install the Funny or Die Facebook app.

The promotion is endorsed by Semi-Pro, Ferrell's new basketball comedy.

Earlier this week, Adidas and Vice launched a campaign asking Aussie Gen Yers to create and promote a virtual music festival.