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Full Screen Virtues and What the Internet is Not

iMediaConnection: An Industry Call-to-Arms

Joe Jaffe praises the full screen superstital approach to online advertising while clearly defining what the Internet is not:

  • This is not a medium of banners and buttons.
  • This is not a medium of pop-ups.
  • This is not a medium in which click-through presides.
  • This is not a medium in which Websites are enough to establish, sustain and command an optimal share of voice or presence.

He also wonders why we have to keep talking about these things.

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