iMediaConnection: An Industry Call-to-Arms

Joe Jaffe praises the full screen superstital approach to online advertising while clearly defining what the Internet is not:

• This is not a medium of banners and buttons.
• This is not a medium of pop-ups.
• This is not a medium in which click-through presides.
• This is not a medium in which Websites are enough to establish, sustain and command an optimal share of voice or presence.

He also wonders why we have to keep talking about these things.