Reuters: 'Do Not Spam' List Will Not Work - FTC
The Federal Trade Commission (FTC) delivered its verdict on the efficacy of a Do-Not-Spam Registry, suggested by Congress and to be modeled on the highly successful Do-Not-Call Registry. The FTC said no, and did it rather unanimously and emphatically. FTC Chairman Timothy Muris said in a news conference that spammers would merely use a list as source for new addresses to spam. He said a more promising anti-spam strategy would be to introduce a sender authentication technology, along the lines of what Microsoft, Yahoo and AOL have been developing.