The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

FTC Begins 'GoogleClick' Probe

The Federal Trade Commission has begun a preliminary investigation into the purchase of DoubleClick by Google, reports The Boston Globe.
The agency actually began last week, a move that was largely expected given the size of the purchase and the concerns voiced over the resulting collection of private data. This phase of the process is meant only to determine whether another, more in-depth investigation is needed.

Many privacy groups raised concerns with the FTC in the immediate wake of the deal's announcement. Google has said the deal can weather federal scrutiny.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research