Frontline Direct to Merge into Adconion Ad Network

Ad network Adconion Media Group has purchased Frontline Direct, a data management and email marketing firm, for $20 million.

Adconion clients will have access to Frontline's email and database technologies including ConsumerInfo.com and Reunion.com, reports DM News.

Frontline's Segunda, CA sales office will move to Adconion's office in Santa Monica.

A full integration of the company's products is expected to be complete by the end of the year.

Subscribe to MarketingVOX|News

Latest interactive marketing news	Latest media planning news & facts	Latest marketing data & research
Transaction Emails as Marketing Channel? Yes, But Tread Carefully Another Shift for AdMob Next Week Engagement on Google+. Finally LinkedIn Preps for Mobile Ads Top News: Do Not Track tools \| Apple readies iPad 3 apps \| Gamers love to hate Sony	LinkedIn to Introduce Advertising in Mobile Apps Upfront Digital: iPad Owners Devour Video \| F-Commerce Lacks Trust \| Twitter/Mac?n Cheese Love New Outdoor Ad Space: The High School Gridiron comScore?s ?2012 U.S. Digital Future in Focus?: Ad Buyers, Planners Face Increased Accountability Upfront TV: HD Ads Untapped \| Fox Business Nukes Lineup \| Hallmark Weighs Scripted Show Online Newspapers: Chicago Tribune Weighs Price Tag for Online	iPad Owners Display High Engagement With TV Social Traffic Found Driving Higher Order Values More CIOs Planning Mobile App Releases This Year Top Radio Advertisers - Public Service Announcement - January 2012 Top Radio Advertisers - Beer and Malt Beverage - January 2012 Top Radio Advertisers - Department Stores - January 2012

Latest interactive marketing news

Latest media planning news & facts

Latest marketing data & research

The Voice of Online Marketing	\| MEDIA KIT \| NEWS TIPS
The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more.