ClickZ: Execs & Accounts for August 27, 2004

Friendster is again using its profiles as an advertising platform, selling a package to NBC to promote its upcoming new "The Apprentice" TV series. The 18 contestants will have profiles built for them on the social network, which should probably prove less controversial than those built for the "Anchorman" movie this past July, which involved fictional characters. No word yet on whether or not Donald will be unleashed on the network.