OnlineSpin: Have We Taken Two Steps Forward?

Seana Mulcahy moderated a Boston Interactive Media Association panel last week and was pleased to see panelists look beyond the "old Issues" of clickthrough rates and branding. The "new issues" discussed at the event turned out to be frequency capping, user sessions, integration, reach and frequency, search, rich media done right, viral marketing, gaming, psychographic targeting and weblogs.