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Freerazor.com Makes Gillette Mad

Ad Age: RENEGADE WEB SITE ANGERS GILLETTE

An enterprising company, Freerazor, will send free Gillette razors to anyone who registers and then, for a price, will send them a new supply every two months. Gillette doesn't like this. I just think they are mad because they didn't think of it first!

Freerazor mass e-mails offers for free Gillette Mach 3 Turbo and Venus women's razors via opt-in lists — not spam, its backers insist. It also collects bargain-seekers' credit-card numbers, which the site says prevents duplicate entries. But it also automatically enrolls consumers to receive eight replacement blades every two months in a way that one state attorney general's office finds misleading. Consumers who get five friends to sign up can get free blades for life.

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