ClickZ: Donn Friedman's 10 Steps From Free to Fee

Vin Crosbie recaps tips for introducing fees to previously-free online content provided by Donn Friedman, assistant managing editor for production technology and new media innovations at the Albuquerque Journal, which switched to a paid model a couple years ago. This advice mixes marketing and technology and reminds publisher that this kind of business model requires an ongoing effort rather than a one-off campaign.